Roelof van der Kooi, Van Gogh Museum

Impact is measurable

"Our vision is to become one of the most sustainable museums in the world. To this end, we use the SDGs; indicators that are the new language for reporting globally. We outsource the measurement of this impact. Otherwise we are like a butcher inspecting his own meat:-). The advantage of the Barometer is the insight into the SDGs that all of us Marketing, Communication, P&O, ICT, Facilities & Housing, Real Estate, Procurement can work on and the solutions that are provided to start realising our vision."